Designer Kaori Shiina presents what should be a staple in every dorm room and starter apartment. Its bright color Chair-turned-cushion is good for sitting, sleeping and everything in between. The chair isn't super elegant or sexy, is functional and obviously designed for greater comfort. The cushion can be additional seats, or a bed improvised for guests. The color is the most beautiful part about it, it screams ' buy me!' for any rookie girly college. References: kaorishiina.it and dornob.
Implications - With the economic downturn on the backs of the minds of many consumers, people are looking for products that will save money. Convertible elements are perfect for offering a product of two into one that will attract this base broad consumer.
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